Web Site Performance
Web site performance measurement will put money in your
We all know that more pages (each targeting well chosen
key word phrases), high ranking pages, and
incoming links bring more visitors, but how many of us set goals for these
important items... and work to meet those targets?
Operating a web site takes a lot of time. There are
always things that need doing... and we need to be doing the things that will
pay off sooner and bigger. Web site performance measurements help you get the
Web site performance measurements don't replace your web
site statistics, they build on them.
|This page is written for all those lucky (smart?) people
who build and operate SBI!
sites. SBI! gives us great tools... all the tools we need to build and operate
successful on-line businesses. Web site goal setting and performance measurement helps us
use some of the SBI! tools better.
( Other web site operators can use this information to great
advantage... it just takes more work and expense.)
What goals have you established for those critical items required
to make your web site a money maker?
NOTE: If you haven't established goals, you should... today!
It's very important to your on-line success.
How well is your web site performing against your goals?
- How many pages of quality content does your web
- How much traffic does your web site receive?
- How many of your pages have a top 10 ranking on
the major search engines?
- How many quality inbound links does your web
- How much money does your web site generate?
- How much money does your web site really cost you?
|Click on the box...
and have Google start putting money in your bank account!
To determine your site's number of pages, log in to SBI! Site Central and look in the
Search Engine Headquarters section. Each of your site's pages is listed
here (along with a lot of amazing, automatic search engine stats).
All you have to do is count the pages.
Visits, visitors, and other traffic stats are shown
in the Traffic Statistics section of Site Central.
Page rankings are also shown in the Search Engine Headquarters section.
All your pages' rankings
are shown here for the seven major search engines. How many do you have with a
top ten ranking? Increase your top tens and you'll increase your traffic.
Quality inbound links
can be determined by using the fantastic Search
It! tool. Do a Back Links search. (Isn't the number and power of these
pre-packaged searches just amazing!)
How much money does your site bring in? Ken
doesn't keep track of this for you... he just helps you make more. I'm sure
that you're tracking it, and keeping good records for the tax man.
What are your costs? Since SBI! is the complete
package, your costs are much lower than non-SBI! sites. But you do have other
expenses like pay-per-click search engines, computer equipment, office
supplies, home-office, and vehicle expenses. I'm sure
that you're recording your expenses, but are you continually aware of the
monthly and year-to-date totals?
So, you have access to all the data you need for Web site performance measurement of
the critical items listed above.
Have I convinced you that "setting goals and tracking
your progress toward reaching... and then exceeding your goals" can help you be
more successful, sooner?
The easy way to track progress towards your goals is to
build a few performance indicators (data tables and charts) using a spreadsheet application, such as
Here's an example of a performance indicator that shows
progress in building a large number of web site pages.
Notice that the indicator's chart shows the
goal and actual progress towards achieving the goal in a (graphic) form that
communicates instantly. The trend really jumps out at you.
This kind of Web site performance measurement
tool keeps you motivated... and
working to exceed your goals.
What... you'd like to do it but you don't
have time to build the tables and charts? I'll make you a deal!
I'll e-mail an Excel file to you containing
the six data tables and six charts listed above, in exchange for a link to this
site. Just send
me an e-mail requesting the file and giving me the link to your site's page
containing the link to http://www.south-of-flagstaff-arizona.com/.
The page where you place my link must have less than six outbound links, and
my link must remain on your site for at least one year.
Build your own Web site performance measurement tool
or use mine... either way this is a tool that
you can use to improve your site.
For those who aren't using SBI!, here's an eBook that offers a
different type of web
site performance measurement that works wonders... writing to PREsell.
A Google search using
the keyword phrase measuring web site business performance will lead you to
some resources. Be sure to notice the relevant ads down the right side... those are resources
also. Concentrate on the ones focused on business
performance, rather than web site technical performance.
Mission Statement Page
They don't have to be fancy or complicated to be effective.
Business Performance Page
Performance indicators for Small Business
Business Performance Program
Performance indicators for Large Business... and how to set up and administer
This Site Have you read this page lately?
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2004-2006 Fred Doyle. All Rights Reserved.