Web Site Performance Measurement
Web site performance measurement will put money in your pocket. We all know that more pages (each targeting well chosen key word phrases), high ranking pages, and incoming links bring more visitors, but how many of us set goals for these important items... and work to meet those targets? Operating a web site takes a lot of time. There are always things that need doing... and we need to be doing the things that will pay off sooner and bigger. Web site performance measurements help you get the payoff. Web site performance measurements don't replace your web site statistics, they build on them.
What goals have you established for those critical items required to make your web site a money maker? NOTE: If you haven't established goals, you should... today! It's very important to your on-line success. How well is your web site performing against your goals?
To determine your site's number of pages, log in to SBI! Site Central and look in the Search Engine Headquarters section. Each of your site's pages is listed here (along with a lot of amazing, automatic search engine stats). All you have to do is count the pages. Visits, visitors, and other traffic stats are shown in the Traffic Statistics section of Site Central. Page rankings are also shown in the Search Engine Headquarters section. All your pages' rankings are shown here for the seven major search engines. How many do you have with a top ten ranking? Increase your top tens and you'll increase your traffic. Quality inbound links can be determined by using the fantastic Search It! tool. Do a Back Links search. (Isn't the number and power of these pre-packaged searches just amazing!) How much money does your site bring in? Ken doesn't keep track of this for you... he just helps you make more. I'm sure that you're tracking it, and keeping good records for the tax man. What are your costs? Since SBI! is the complete package, your costs are much lower than non-SBI! sites. But you do have other expenses like pay-per-click search engines, computer equipment, office supplies, home-office, and vehicle expenses. I'm sure that you're recording your expenses, but are you continually aware of the monthly and year-to-date totals? So, you have access to all the data you need for Web site performance measurement of the critical items listed above. Have I convinced you that "setting goals and tracking your progress toward reaching... and then exceeding your goals" can help you be more successful, sooner? The easy way to track progress towards your goals is to build a few performance indicators (data tables and charts) using a spreadsheet application, such as Excel. Here's an example of a performance indicator that shows progress in building a large number of web site pages. |
